Proof of Content
Case studies that make people go, “oh, that’s me.”
Targeted case studies decision-makers relate to
Turn your customers’ words into specific, relevant case studies.
Case studies are more than a collection of statistics and vague statements saying how good a job you did.
Good case study writing connects to people who make decisions and shows how you help with the problems they’re facing right now.
Done right, your success stories become high-converting assets that make you money.
Simple to say, but much harder to deliver. That’s my job.
Content writing aligned to business goals
Make your content work harder and deliver results
Quality content writing sets you apart from your competition. Whether it’s landing pages, product descriptions, or even blogs (yes, blogs are still relevant), people are drawn to good writing.
Good isn’t enough, though. Content must deliver against business goals to prove its value, such as increasing traffic or improving conversion rates.
The content I write is built around your goals.
Content writing aligned to business goals
Make your content work harder and deliver results
Quality content writing sets you apart from your competition. Whether it’s landing pages, product descriptions, or even blogs (yes, blogs are still relevant), people are drawn to good writing.
Good isn’t enough, though. Content must deliver against business goals to prove its value, such as increasing traffic or improving conversion rates.
The content I write is built around your goals.
Content writing services
I’ve got your strategy, audits, and writing sorted
Case studies and content writing are my bread and butter, yes, but I provide content strategies, content audits, and on-page SEO, too. My goal is to deliver the best content possible, whatever you need.
Case studies
The proof is in the…well, case studies, actually. Relatable, specific case studies that get to the heart of what prospects face are the most authentic pieces of content you’ll find.
Content writing
The backbone of digital content: from landing pages to blogs to whitepapers and everything in between, high-quality written content aligned to your business goals is the best way to see results.
Content strategy
Content without strategy isn’t a plan, it’s hope. You need a content strategy capturing who you are, what you want to say, and what you want to achieve.
Content audits
Your content isn’t performing and you don’t know why. Digging into the data is how we find out what’s working, what isn’t, and what to do about it.
On-page SEO
Your content is fantastic but it’s not optimised for search (traditional and AI). Optimising your content is the only way to get your organic growth back on track.
From the blog
- Content scaling sure is popular, but how much is it hurting your brand?
- Let’s talk about the content strategy mistakes killing your momentum before you even start
- You’re making one of the most basic B2B case study mistakes: you’re not the protagonist
- I beat content slop with a content writing process focused on the reader
- Stop publishing garbage: why your SEO content writing is failing
- Case study writing needs more empathy and fewer bullet points
Working with me
Proving the value of quality content
I’m Dave, a case study and content writer. Some even call me a content specialist…whatever that is.
I started Proof of Content to show we can do better than accepting content slop from genAI and content farms. The real power of content isn’t how much of it you produce in a short space of time, but how well it connects with readers and adds value to their experience.
Content has a lot to offer when done right, whether it’s case studies, blogs, or something else.
Let’s chat
Complete the form and tell me a little about what you’re looking for.
