Proof of Content
Case studies that close deals, content that builds trust.
Case studies are proof of the problems you solve
Show, don’t tell, what you do
Your future customers are facing problems you’ve already solved, you’re just not showing them how.
Think of case studies like ultra-specific reviews and recommendations using first-hand accounts of your solutions.
Get right to the heart of your customers struggles and the impact you’ve had is a great way to reduce sales cycles and meet retention targets.
Content writing that builds trust with your audience
Make your content stand out from the slop
Content writing is changing. There’s so much garbage bring published every day that you need to do better to rank in traditional and AI search.
Quality content builds trust by adding value, improves organic traffic and engagement with relevant SEO optimisations, and boosts conversions with good structure and CTAs.
You need a content writer who adapts to make sure your content is performing as it should. That’s me.
Build trust and authority with content writing
Make your content stand out from the slop
Content writing is changing. There’s so much garbage bring published every day that you need to do better to rank in traditional and AI search.
Quality content builds trust by adding value, improves organic traffic and engagement with relevant SEO optimisations, and boosts conversions with good structure and CTAs.
You need a content writer who adapts to make sure your content is performing as it should. That’s me
Content writing services
Content that connects to your audience
Case studies and content writing may be my bread and butter, but I offer content strategies, content audits, and on-page SEO optimisation, too. Whether you work with me on one service or multiple, you’ll see the impact quickly.
Case studies
The proof is in the…well, case studies, actually. I haven’t found a better way to improve client acquisition and sales cycles than a convincing and engaging case study.
Content writing
The bread and butter of digital content. From landing pages to blogs to whitepapers and everything in between, I create high-quality written content that brings measurable improvements.
Content strategy
Content without a strategy isn’t a plan, it’s hope. I’ll work with you to create a content strategy that captures who you are and what you want to say.
Content audits
Your content isn’t performing and you don’t know why. I’ll dig into the data and tell you what’s working, what isn’t, and what to do about it.
On-page SEO
Your content is fantastic but it’s not optimised for search (traditional and AI). I’ll optimise your content to kickstart your organic growth.
From the blog
- Let’s talk about the content strategy mistakes killing your momentum before you even start
- You’re making one of the most basic B2B case study mistakes: you’re not the protagonist
- I beat content slop with a content writing process focused on the reader
- Stop publishing garbage: why your SEO content writing is failing
- Case study writing needs more empathy and fewer bullet points
- Accelerating the sales cycle to maximise case study ROI
Standing up to content slop
Human-first content wins every time.
My name’s Dave, a content writer and strategist. Some even call me a content specialist…whatever that is.
I started Proof of Content to show that we can do better than the content slop we’ve grown to accept. I’m tired of content farms spitting out generic, bland content that means nothing.
Content has a lot to offer when done right, whether it’s case studies or blogs.
Let’s chat
Complete the form and tell me a little about what you’re looking for.
