A content strategy is a must-have to make sure your content is doing what it should. Gone are the days when all you had to do was publish content and hope for the best. Now, you need a plan that gives you structure for the duration, identifying topics, platforms, and goals. This helps you manage your time and resources effectively.
My goal is to help you identify what content will get you results and put that into a plan that you can implement. With experience of creating strategies for a range of clients, I know what you need to do to get results.
A content strategy is essential
Every content writer can tell you horror stories about trying to come up with ideas for a piece of content at the last minute. Consistently publishing content helps audiences and search engines, showing you’re active and relevant, but rushed content often doesn’t have the value people expect. A content plan solves this problem by identifying the ideas and topics early.
Think of content strategies as a roadmap, allowing you to allocate resources where necessary and keep a consistent publishing schedule. Your writers know what they need to do and what each piece should achieve. The content plan lets people focus on what needs to be done and at the right time, so there’s no rushing around at the deadline.
Goals make a strategy more effective
A content plan should be clear on the goals of each piece of content and how they relate to wider departmental and business goals. Every piece of content should be measurable against these goals, and the strategy identifies what metrics need to be tracked. With this information, you’ll identify what content performs well and what pieces need to be reviewed in the future as well as what changes to make.
In a world where budgets are constantly tightened, and showing the return on investment (ROI) is critical to gaining or keeping resources, measuring your content has never been more important. Goals tell you what to measure your content on, and what results you should be aiming for.
Other services I offer
Content strategy FAQs
A content strategy is a plan for the creation and distribution of content over a period of time. Instead of coming up with ideas on the fly, you follow a plan and schedule to give your content more focus. This lets you refine your message across all types of content and distribution channels, making sure everyone knows what you’re trying to say.
Content strategies also cover the management of your content, such as updating information or data, platforms to publish on, and the goals you want to achieve. They’re invaluable plans that let you focus on what really matters.
The cost of a content strategy varies depending on how long it is as well as the amount of research and ideation required. During the intro call, I’ll get to know you and what you want, and I’ll use that information to give you a price.
Most content strategies I work on last either three, six, or twelve-months. There is always room to adapt to changes over those timeframes, but the structure helps with resource planning and budgets. Strategies can also be split, so a twelve-month strategy can be broken down into four three-month strategies, if you prefer.
How long a content strategy takes depends on how big it is and how long it lasts for. A year-long strategy takes longer than a three-month strategy, for example, and there’s also the amount of content you want to produce over that time. Once I know these details, I can tell you how long a strategy will take to create.
Certainly. Once a content plan is approved I’m happy to discuss other ways that I can help, such as content writing or on-page SEO. There’s no obligation to keep working with me once you have the content strategy, though.
Let’s chat
Complete the form and tell me a little about what you’re looking for.
