Content audits are the best way to ensure content is working at its best. Over time, content can become old, stale, and outdated. An audit reviews every piece of content on your website and identifies the changes to make to improve performance. From content refreshes to targeting more relevant terms and topics, even small changes can make a big difference.
I provide content audits using data to back up my findings. Combining that data with my experience lets me identify what actions need to be taken and the order to implement them. You can then use the audit to make improvements to your content.
Why you need regular content audits
Content audits should be a regular activity. If left alone, your content will lose effectiveness over time. Carrying out an audit regularly will help you spot when content performance drops, allowing you to make changes. Examples include when data needs to be updated or processes change. The goal is to keep your content relevant and useful.
While you can check content manually, this is a slow and time consuming process. Scheduling content audits allows you to manage your time and work on improvements while also producing new content. This is the best of both worlds, and by performing an audit regularly, you can reduce the work identified in each one.
Content audits need data
Anyone can look at a piece of content and find improvements, whether in the words, the structure, or even how its presented on a website. This analysis is only one part of a content audit. To make the biggest improvements, you need to use data.
Data reveals the actual performance of your content. You can identify trends to fix in existing and future pieces of content, and in some cases uncover technical problems holding you back. By including data in your content analysis, you get the full picture and improvements are much easier to find.
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Content audit FAQs
A content audit is a full review of the content on your website, covering landing pages, product pages, blogs, and anything else you’ve published.
Audits are integral to maintaining the performance of your content. They use data to measure the effectiveness of each piece of content, looking at accuracy, user value, SEO, and other factors. By implementing the actions identified in the audit, your content will perform better.
The cost of a content audit varies by size. The larger an audit is, the more it costs. Once I know the full scope of the work to do, I’ll provide a cost for you, alongside details of the project to ensure all details are clear.
The time a content audit takes depends on how much content needs to be audited. It’s not a helpful answer, but smaller audits are faster to complete than larger ones. A lot of research and analysis goes into an audit and you want it done right.
Once the audit is complete, I’m happy to discuss the implementation of any actions I’ve suggested. If you need a pair of extra hands to make the improvements while you and your team focuses on new content, that’s certainly possible.
I consider a number of factors when deciding what actions to take in a content audit and the order to do them in. The factors vary by website, industry, and workload, but I’m looking for what will provide the biggest impact in the shortest time. This lets us track progress as work continues.
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