SEO, or search engine optimisation, plays a crucial role in bringing traffic to websites. More traffic means more chances of conversions (which are actions such as purchases, sign-ups, etc), which every business wants. There are a number of on-page SEO factors to analyse and improve, all of which make a difference to the kind of traffic you attract and what they do once they reach your website.
What matters is bringing relevant traffic to your website to increase the chances of people taking the actions you want. With the right on-page SEO changes, I’ll help you improve these metrics and boost your website’s performance.
On-page SEO unlocks the performance your website is missing
Optimising your website for traditional and AI search is the key to making sure the right people find your business organically. You can guess as to what people are searching for, and while you might be in the ballpark, you’ll be missing out on traffic because you’re not focused on the right search terms.
There are also the more technical aspects of your website to consider. Without the proper structure and targeting, it’s harder for search engines to know what your website is about and who will be interested in what you have to offer. Implementing the right fixes helps both search engines and your audience.
How a freelance SEO specialist helps improve search performance
Optimising webpages for SEO is a job that often falls by the wayside because it’s not as high-priority as others despite its importance. I’m an extra resource to help you work through the nitty gritty and less glamourous parts of digital marketing, allowing your team to work on other content and campaigns.
Other services I offer
On-page SEO FAQs
On-page SEO ensures every page on a website performs well in search engines such as Google or Bing.
By using various factors and elements on a webpage, search engines can understand what the page is about and who it may help. Relevant targeting and optimisations bring relevant traffic that are more likely to take the actions you want them to.
AI search utilises many of the same ranking factors as traditional search, although the importance of each factor varies. While users won’t always visit your website, featuring in AI search results is important as search and user habits change.
Some on-page SEO projects can be done in a couple of weeks while others take months. The timeframe depends on the amount of work to be done, which is different for every website.
No, you don’t need your own tools. If you have some and are willing to share any data you’ve collected, that will help. Otherwise, I’ll use the tools I already have available.
The decision on what pages to optimise for search is yours. I’ll provide a list of actions for you to review as part of the project, prioritising what I think will bring the biggest benefits first. The final decision on what to optimise and when is yours.
Absolutely. If you’ve already identified the optimisations you want, I’ll act as an extra pair of hands to get the job done. I’m also happy to look over your optimisations and confirm that the changes will have a positive outcome.
No, technical SEO is not in my skillset. While I can sometimes identify more technical issues, they’re not something I can fix. I’m happy to speak to your team to discuss what I find, or I can put you in touch with someone who specialises in this area.
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