SEO, or search engine optimisation, plays a crucial role in bringing organic traffic to websites or being cited in AI search results.
More organic traffic means more conversions, like purchases or sign-ups, which are often revenue-generating results. There are a number of on-page SEO factors to analyse and improve, all of which make a difference to the kind of traffic you attract and what they do once they reach your website.
Relevancy is the key here, and I’ll help you refine your targeting to bring the right people to your website.
On-page SEO unlocks the true performance of your website
Optimising your website for traditional and AI search is the key to making sure the right people find your business organically. With the right research and targeting, you increase the chance of people taking the actions you want when they land on your website, such as making a purchase or completing a form.
On-page search engine optimisations focus on the elements people see and interact with, such as content, links, images, and metadata. These ranking factors play a big part in determining if your website shows up in search results.
We can go further, too, by evaluating website structure and user journey to create a positive experience. It’s a lot to consider, but I’ll help you make sense of it.
How a freelance SEO specialist helps improve search performance
Updating webpages for SEO is a job that often falls by the wayside because it’s not as high-priority as others. I’m an extra resource to help you work through the nitty gritty and less glamourous parts of digital marketing, allowing your team to work on other tasks.
Other services I offer
On-page SEO FAQs
On-page SEO ensures every page on a website performs well in search engines such as Google or Bing.
By using various factors and elements on a webpage, search engines can understand what the page is about and who it may help. Relevant targeting and optimisations bring relevant traffic that are more likely to take the actions you want them to.
AI search utilises many of the same ranking factors as traditional search, although the importance of each factor varies. While users won’t always visit your website, featuring in AI search results is important as search and user habits change.
Some on-page SEO projects can be done in a couple of weeks while others take months. The timeframe depends on the amount of work to be done, which is different for every website.
No, you don’t need your own tools. If you have some and are willing to share any data you’ve collected, that will help. Otherwise, I’ll use the tools I already have available.
The decision on what pages to optimise for search is yours. I’ll provide a list of actions for you to review as part of the project, prioritising what I think will bring the biggest benefits first. The final decision on what to optimise and when is yours.
Absolutely. If you’ve already identified the optimisations you want, I’ll act as an extra pair of hands to get the job done. I’m also happy to look over your optimisations and confirm that the changes will have a positive outcome.
No, technical SEO is not in my skillset. While I can sometimes identify more technical issues, they’re not something I can fix. I’m happy to speak to your team to discuss what I find, or I can put you in touch with someone who specialises in this area.
Read more: from the blog
- Content scaling sure is popular, but how much is it hurting your brand?
- Let’s talk about the content strategy mistakes killing your momentum before you even start
- You’re making one of the most basic B2B case study mistakes: you’re not the protagonist
- I beat content slop with a content writing process focused on the reader
- Stop publishing garbage: why your SEO content writing is failing
- Case study writing needs more empathy and fewer bullet points
Let’s chat about optimising your website for search engine performance
Complete the form and tell me a little about what you’re looking for.
