We consume content every day, whether that’s blogs, news, shopping, or scrolling on social media. Without great content, it’s hard to build brand authority or convince people to take the next step in their journey.
Showing up in traditional and AI search results is next to impossible without content writing, so there’s a lot to be gained from good content.
If your content isn’t bringing the results you want, then it’s time to have a chat and find out why.
Content writing that adds value to users and makes brands stand out
Content is the backbone of the web, and I’m a firm believer in adding value to everything I write, whether that’s data, expert insight, or personal experience. It’s important to me to answer the questions readers are asking while making content interesting and engaging.
From blogs to product pages and guides to reports, content should meet the expectations of your audience as well as solve their problem or answer their question. The brands that achieve this are remembered.
I focus on written content that helps you show up in search results, connects to your audience, and guides them to the action you want them to take, such as clicking a link, completing a form, or buying a product, without heavy-handed sales tactics.
How does working with a freelance content writer help your business?
I know firsthand that content can fall down the list of priorities when other things pop up, but putting content on the backburner halts the progress you’ve made. Think of me as an extra pair of hands with one priority: content writing.
I’ll keep the momentum going and action your plan with content that your audience will remember.
Other services I offer
Content writing FAQs
Content writing is the creation of written content used on a variety of mediums, such as text on a website, blogs, product information, marketing collateral, and more. Content writers may specialise in a type of content or on a specific topic, or both, but they can also be flexible and work across a range of content types and topics. Written content can be used to inform, educate, entertain, and persuade readers depending on the goals of the individual piece.
That ultimately depends on the content you want. Some pieces can be turned around quite quickly, if time and resources allow. When discussing your needs, we’ll outline the expected timelines and delivery dates, so everything is clear from the beginning of a project.
Absolutely. I’ve worked with a wide-range of brands in the UK, the US, Europe, Australia, and Aotearoa New Zealand over my career, so adapting to different tones and styles is second nature to me.
Provide me with a tone of voice and/or brand guidelines document and my content writing will adapt to those requirements.
I don’t use generative AI to produce any content.
While AI tools have their uses, experience has taught me that engagement drops with content produced with generative AI. Using AI to create early drafts that I can edit also slows down my processes, so it’s not a tool I utilise in content writing.
I allow for two rounds of feedback and edits as standard, with more available as an optional extra, however I’m often flexible with small tweaks.
More edits might be necessary on the first pieces as we get to know each other but this should drop over time. If there’s a constant back and forth on something, we can discuss the situation and decide the best way forward.
Read more: content writing blogs
- I beat content slop with a content writing process focused on the reader
- Stop publishing garbage: why your SEO content writing is failing
Let’s chat about your content needs
Complete the form and tell me a little about what you’re looking for.
