Content writing is a must-have for any brand serious about growth and making money. From conversion-focused copy that drives users to take the next desired action to educational and informative content that engages and entertains, there are plenty of opportunities to grab.
My focus is on content that performs, encouraging users through the marketing funnel to make the decisions you want. That might be buying a product, signing up to a service, joining a mailing list, and more. I do this with well-researched, accurate, and useful content that’s optimised for traditional and AI search.
Content writing that beats content slop, written by a human for other humans
Content is the backbone of the web, and I’m a firm believer in adding value to everything I write, whether that’s data, expert insight, or personal experience. I make sure to answer the questions readers are searching for while making content interesting and engaging.
Generative AI cannot add the value that makes content writing stand out from the crowd.
How does working with a freelance content writer help your business?
I know firsthand that content can fall down the list of priorities when other things pop up, but putting content on the backburner halts the progress you’ve made. Think of me as an extra pair of hands with one priority: content writing.
I’ll keep the momentum going and action your plan with content that your audience will remember.
Other services I offer
Content writing FAQs
Content writing is the creation of written content used on a variety of mediums, such as text on a website, blogs, product information, marketing collateral, and more. Content writers may specialise in a type of content or on a specific topic, or both, but they can also be flexible and work across a range of content types and topics. Written content can be used to inform, educate, entertain, and persuade readers depending on the goals of the individual piece.
That ultimately depends on the content you want. Some pieces can be turned around quite quickly, if time and resources allow. When discussing your needs, we’ll outline the expected timelines and delivery dates, so everything is clear from the beginning of a project.
Absolutely. I’ve worked with a wide-range of brands in the UK, the US, Europe, Australia, and Aotearoa New Zealand over my career, so adapting to different tones and styles is second nature to me.
Provide me with a tone of voice and/or brand guidelines document and my content writing will adapt to those requirements.
I don’t use generative AI to produce any content.
While AI tools have their uses, experience has taught me that engagement drops with content produced with generative AI. Using AI to create early drafts that I can edit also slows down my processes, so it’s not a tool I utilise in content writing.
I allow for two rounds of feedback and edits as standard, with more available as an optional extra, however I’m often flexible with small tweaks.
More edits might be necessary on the first pieces as we get to know each other but this should drop over time. If there’s a constant back and forth on something, we can discuss the situation and decide the best way forward.
Read more: content writing blogs
- I beat content slop with a content writing process focused on the reader
- Stop publishing garbage: why your SEO content writing is failing
Let’s chat about your content needs
Complete the form and tell me a little about what you’re looking for.
