Content without a strategy isn’t a plan; it’s hope. Gone are the days when you could publish content and see results. You have to consider the purpose of the content, the goals it should accomplish, and who it’s for.
Without a content plan, messages get muddled and users take the wrong actions. Other departments are unsure what you’re doing and your brand suffers from a lack of alignment. With an accessible content strategy, everyone is working from the same plan and working to the same goals.
A content strategy built from scratch just for your brand
No two businesses are exactly alike, which is why template content strategies don’t cut through the noise. What works for one brand won’t for another. You need a content plan that considers your place in the market, where you want to be, and how best to get there.
I know first-hand content is one of the first things to suffer when budgets are tightened, so it has to work harder than ever to deliver the results expected. By understanding what resource you have to work with, I make sure you aren’t overloaded and can deliver high-quality content every month.
Why trust a freelance content strategist to develop your content plan?
Whether you’re a small team or you have other priorities, there’s no need to let your content suffer. A freelance content strategist is fully focused on creating (and in some cases implementing) a content plan for you.
I may not be an expert in your industry but this allows me to look at your content holistically. I’ll ask the questions someone familiar with your market might not, ensuring no gaps are left untouched to maximise your opportunities.
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Content strategy FAQs
A content strategy is a plan for the creation and distribution of content over a period of time. Instead of coming up with ideas on the fly, you follow a plan and schedule to give your content more focus. This lets you refine your message across all types of content and distribution channels, making sure everyone knows what you’re trying to say.
Content strategies also cover the management of your content, such as updating information or data, platforms to publish on, and the goals you want to achieve. They’re invaluable plans that let you focus on what really matters.
Most content strategies I work on last either three, six, or twelve months. There is always room to adapt to changes over those timeframes, but the structure helps with resource planning and budgets. Strategies can also be split, so a twelve-month strategy can be broken down into four three-month strategies, if you prefer.
How long a content strategy takes depends on how big it is and how long it lasts for. A year-long strategy takes longer than a three-month strategy, for example, and there’s also the amount of content you want to produce over that time. Once I know these details, I can tell you how long a strategy will take to create.
No, you don’t need any extra tools or software. If you have tools with historical data that you can share, this is helpful but not required. I use a range of tools to create tailored content strategies that perform well in search results and with users.
The final version of the strategy is delivered in a Word or PDF document, and you can request a presentation or spreadsheet format, too.
I make content plans as flexible as possible. I’ll assign each piece of content to a month, and I can make recommendations for a publishing schedule, but the final decision is yours.
If plans change, whether a new product or service is launched or a reactive campaign takes over, you can rearrange the content strategy to suit your changing requirements.
Certainly. Once a content plan is approved, I’m happy to discuss other ways that I can help, such as content writing or on-page SEO. There’s no obligation to keep working with me once you have the content strategy, though.
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