Content audits are the best tool to measure how your content performs, which is essential to get the most out of everything you produce.
Digging into data reveals what’s working and what can be improved, giving you a roadmap to follow. By using data to understand exactly what content is working, you put your energy in the right places and get the most from your efforts.
Content audits may seem daunting, but regular content reviews keep everything performing as it should, and I’ll help you make sense of it all.
Use objective content audits to identify opportunities for your brand
A content audit provides an objective view of what content is and isn’t working, and through analysis we can understand why. Your content might be outdated, no longer relevant, or not aligned to your goals, for example.
Very few pieces of content withstand the test of time without needing to be updated, and once the content audit reveals what needs to be addressed, it can be worked into your content strategy alongside writing new content. To prevent losing organic traffic, keyword rankings, and conversions, you need to keep an eye on your content, and regular audits are the way to do it.
Why a freelance content audit specialist is the best option
Working with someone who specialises in content audits outside of your business means there are no rose-tinted glasses. I’m not attached or sentimental about your content or its purpose; my job is to find out what’s not working so we can take the steps to improve it. No stress, no fuss.
Other services I offer
Content audit FAQs
A content audit is a full review of the content on your website, covering landing pages, product pages, blogs, and anything else you’ve published.
Audits are integral to maintaining the performance of your content. They use data to measure the effectiveness of each piece of content, looking at accuracy, user value, SEO, and other factors. By implementing the actions identified in the audit, your content will perform better.
The time a content audit takes depends on how much content needs to be audited. It’s not a helpful answer, but smaller audits are faster to complete than larger ones. A lot of research and analysis goes into an audit and you want it done right.
No, you don’t need any extra tools or software. If you have analytics software, access to that (or at least an export of the data) will be extremely helpful. I use a range of tools to conduct thorough audits that reveal what’s really going on with your content.
Once the audit is complete, I’m happy to discuss the implementation of any actions I’ve suggested. If you need a pair of extra hands to make the improvements while you and your team focus on new content, that’s certainly possible.
I consider a number of factors when deciding what actions to take in a content audit and the order to do them in. The factors vary by website, industry, and workload, but I’m looking for what will provide the biggest impact in the shortest time. This lets us track progress as work continues.
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Let’s chat about content audits
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