Data-focused content audits to get your brand performing at its best

Regular content audits make sure your content is always delivering the results you expect. You might produce amazing content but if it doesn’t achieve its goals, it’s a missed opportunity.

By using data to understand exactly what content is working, you can keep your resources in the best shape. Conducting content audits on a yearly basis also lets you spot any dips in performance over time, addressing out-of-date content or pieces that are no longer accurate.

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An unbiased and objective content audit to identify the opportunities for your brand

It’s easy to get caught in a loop with your content, following templates and patterns to save time. A content audit provides an objective view of what content is and isn’t working, and through analysis we can determine if that’s because of the format, the tone, or the topics.

With this information, you can change your content strategy to focus on what works while updating existing content to better align with the best performing pages.

Why a freelance content audit specialist is the best option

Working with someone who specialises in content audits outside of your business means there are no rose-tinted glasses. I’m not attached or sentimental about your content or its purpose; my job is to find out what’s not working so we can take the steps to improve it. No stress, no fuss.

Content audit prices

£350 per day

A data-based content audit of the pages on your website.

Gather data for each piece of content
Identify actions to improve the content
Create a priority list for what content should be worked on
Optional presentation format

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My data-led process for content audits

Here’s what to expect

Intro and scope

We’ll arrange a call to introduce ourselves and discuss the project. The call will cover what you’re looking for, the scope of the work, and any other questions we both have.

Project outline

After our chat, I’ll send a document outlining the project, which includes the details we discussed, such as scope of the work, timeframes, and costs, so everyone is aligned.

Conduct the audit

I’ll do a deep-dive into your content, analysing its performance as well as its structure, presentation, and message before identifying what improvements can be made.

Present the findings

Once complete, I’ll send the audit for you to review. We’ll then discuss the findings and what should be done. This includes a priority list so you have a clear plan to action.

Implement actions

The audit will be finalised in a document, and I’ll create a presentation if desired. At this stage, I’ll implement any actions identified in the audit if that’s part of the project.

Sign-off

Once everything is done, you provide written confirmation stating you’re happy with the project. If I’m not involved in implementation, you can begin work when it suits you.

Your content audit deliverables

Here’s what to expect when you choose me to audit your content:

A document outlining what the project involves
Clear timeframes and deadlines
A document analysing your content and prioritised actions to implement
An optional presentation that you can customise with brand colours and media.

Content audit FAQs

A content audit is a full review of the content on your website, covering landing pages, product pages, blogs, and anything else you’ve published.

Audits are integral to maintaining the performance of your content. They use data to measure the effectiveness of each piece of content, looking at accuracy, user value, SEO, and other factors. By implementing the actions identified in the audit, your content will perform better.

The time a content audit takes depends on how much content needs to be audited. It’s not a helpful answer, but smaller audits are faster to complete than larger ones. A lot of research and analysis goes into an audit and you want it done right.

No, you don’t need any extra tools or software. If you have analytics software, access to that (or at least an export of the data) will be extremely helpful. I use a range of tools to conduct thorough audits that reveal what’s really going on with your content.

Once the audit is complete, I’m happy to discuss the implementation of any actions I’ve suggested. If you need a pair of extra hands to make the improvements while you and your team focus on new content, that’s certainly possible.

I consider a number of factors when deciding what actions to take in a content audit and the order to do them in. The factors vary by website, industry, and workload, but I’m looking for what will provide the biggest impact in the shortest time. This lets us track progress as work continues.