SEO plays a crucial role in bringing traffic to websites. More traffic means more chances of conversions (which are actions such as purchases, sign-ups, etc), and that’s something every business wants. There are a number of on-page SEO factors to analyse and improve, all of which make a difference to kind of traffic you attract and what they do once they reach your website.
What matters here is bringing relevant traffic to your website to increase the chances of people taking the actions you want. With the right on-page SEO changes, I’ll help you improve these metrics and improve your website’s performance.
The importance of on-page SEO
SEO, or search engine optimisation, helps a website perform well in search results by telling the search engines (Google, Bing, etc) what the website is about. It’s an important tactic to make sure relevant traffic arrives at the website in response to their search.
‘Relevant’ is key, here. Bringing traffic to a website is only part of the equation. Users who aren’t interested in what you’re offering, or who find the content unhelpful, will leave and look for other options. Relevant traffic is much more valuable, even if overall traffic levels turn out to be lower, because they’re more likely to take the actions you want – otherwise known as conversions.
With good research and strategy, I’ll optimise your website to attract the people who will engage with your website. On-page SEO is a big part of this, and that’s what I help with.
Drawing the line at technical SEO
SEO is broad. There’s a lot of factors to consider and work with, some requiring in-depth, technical knowledge and skills. I’ll state right now that I’m not a technical SEO specialist. There are some tasks I cannot do, but others can.
As a content specialist, my SEO knowledge and skills relate to the areas that impact content and, to some extent, user experience. That’s a lot to work with already and I’ll be clear about what I can and cannot do on any project.
Other services I offer
On-page SEO FAQs
On-page SEO ensures every page on a website performs well in search engines such as Google or Bing.
By using various factors and elements on a webpage, search engines can understand what the page is about and who it may help. Relevant targeting and optimisations brings relevant traffic that are more likely to take the actions you want them to.
AI search utilises many of the same ranking factors as traditional search, although importance of each factor different. While users won’t always visit your website, featuring in AI search results is important as search and user habits change.
The cost for on-page SEO depends on how much optimisation is required, and how much work is need to optimise those pages.
Every website and optimisation project is different. There are three main scenarios: poor optimisations, outdated optimisations, or no optimisations at all. On-page SEO isn’t a once-and-done task. Optimisations should be reviewed regularly to account for changing search habits, trends, and algorithm updates. This can all influence the cost.
Some on-page SEO projects can be done in a couple of weeks while others take months. The timeframe depends on the amount of work to be done, which is different for every website.
The decision on what pages to optimise for search is yours. I’ll provide a list of actions for you to review as part of the project, prioritising what I think will bring the biggest benefits first. The final decision on what to optimise and when is yours.
Absolutely. If you’ve already identified the optimisations you want, I’ll act as an extra pair of hands to get the job done. I’m also happy to look over your optimisations and confirm that the changes will have a positive outcome.
No, technical SEO is not in my skillset. While I can sometimes identify more technical issues, they’re not something I can fix. I’m happy to speak to your team to discuss what I find, or I can put you in touch with someone who specialises in this area.
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