Case studies are the perfect resources for B2B businesses to show exactly what they do, how they do it, and what impact their product or solution has on their customers.
If your sales cycle takes too long or you’re spending too much time in a back-and-forth answering question after question, then your case studies aren’t pulling their weight.
Rather than another polished and jargon-filled brochure, case studies (or success stories) are specific situations that hand the power to your sales team, helping you close deals faster.
Case study writing that provides relevant, targeted proof for your prospects
B2B case studies use the words and voice of your most valuable assets: your customers’.
The trap so many businesses fall into is trying to make a few case studies work for every prospect, for every situation. You can deliver all the stats and metrics you want, but they’re only part of the story.
What you’re missing is the personal impact on the people reading the case study, as well as the ones who will benefit from your solution. Creating more case studies that focus on specific situations means you have a library of resources to use no matter what your prospect says or what you’re trying to help with.
Remember, to really set success stories apart from other marketing tools, they should be authentic and relatable.
The benefits of working with a specialist case study writer
Working with a dedicated case study writer means there’s no split focus or last-minute distractions to slow down delivery of your success stories. I’m laser-focused on one thing; taking your customers’ words and turning them into a success story you can share with prospects.
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Case studies FAQs
Case studies are social proof of what a business does or offers, whether that’s a solution, service, or product. They use the real experiences of past or existing customers to show prospects how the business can help when they’re in a similar situation. Case studies, or success stories, are seen as an authentic and reliable account of the customer’s experience with the company, akin to external reviews, but owned by the business itself.
Case studies can be completed within two weeks, but this relies on information being supplied in a timely manner and the flexibility of your customer. Delays to either of these steps can cause the case study to take longer.
Yes, I can. By removing or changing brand and people names, I can deliver the core story and experience of a case study. The focus will turn to the metrics and solution rather than the impact.
Please note: you will lose some of the authenticity and relatability with this kind of case study. As a result, an anonymous case study won’t be as effective as one with all the details but can still be useful.
Not that much. After our scoping call and briefing form, all you need to do is provide an introduction to your customer. From there, I take over everything, including scheduling and interviewing. You’ll step in again to review the content before sign-off.
I handle feedback and edits from the customer before the case study draft comes to you. By the time you see it, they have already said they’re happy with the draft. Any big changes from you might require going back to the customer for a further round of edits. I’ll discuss this stage of the process during our scoping call.
I don’t offer case study design as a service. I’ll provide the words and design notes for your own designers or design team. I’m happy to converse with the designer as needed to work through any issues that arise.
Absolutely. The nature of case studies means there are times I have to wait for sign off or for a suitable date to conduct the interview. These breaks allow me to work on other projects or on other case studies if you order more than one.
In some cases, ordering multiple case studies at once allows me to offer a discount on the total cost.
Read more: case study blogs
- You’re making one of the most basic B2B case study mistakes: you’re not the protagonist
- Case study writing needs more empathy and fewer bullet points
- Accelerating the sales cycle to maximise case study ROI
- Why your B2B case study strategy fails to close sales
Let’s chat about your case studies
Complete the form and tell me a little about what you’re looking for.
