I see so many B2B case studies follow the same template that they’ve become bland pieces of content that don’t cut through the noise like they should.
And let’s face it, your prospects don’t have time to read dozens of case studies anymore. They want stories that are relevant to their situation and needs, and the companies sharing them will win the deals. If you’re worried your case studies are a bit dry or bland, I promise you’re not alone, and we can fix them.
The key to unlocking great case studies
Lots of case studies are monologues or bullet lists along with a few stats acting as an advert for a company’s product or service. But when your case studies sound like another sales pitch, you miss the opportunity to connect with your prospects and show them you understand their needs.
Great case studies use the words and voice of your most valuable asset: your customers.
Relatability and authenticity take success stories to a whole new level, letting prospects know you understand their situation and how to help them overcome it. That switch of focus is more relatable than any stats you can come up with, and the more specific the situation, the easier it is to connect with your potential customers.
The bottom line? To set your case studies apart from other content, they should be authentic, relatable, and specific.
The benefits of working with a specialist case study writer
Working with a dedicated case study writer means there’s no split focus or last-minute distractions to slow down delivery of your success stories. I’m laser-focused on one thing: taking your customers’ words and turning them into a success story you can share with prospects.
Other services I offer
Case studies FAQs
Case studies are social proof of what a business does or offers, whether that’s a solution, service, or product. They use the real experiences of past or existing customers to show prospects how the business can help when they’re in a similar situation. Case studies, or success stories, are seen as an authentic and reliable account of the customer’s experience with the company, akin to external reviews, but owned by the business itself.
Case studies can be completed within two weeks, but this relies on information being supplied in a timely manner and the flexibility of your customer. Delays to either of these steps can cause the case study to take longer.
Yes, I can. By removing or changing brand and people names, I can deliver the core story and experience of a case study. The focus will turn to the metrics and solution rather than the impact.
Please note: you will lose some of the authenticity and relatability with this kind of case study. As a result, an anonymous case study won’t be as effective as one with all the details but can still be useful.
Not that much. After our scoping call and briefing form, all you need to do is provide an introduction to your customer. From there, I take over everything, including scheduling and interviewing. You’ll step in again to review the content before sign-off.
I handle feedback and edits from the customer before the case study draft comes to you. By the time you see it, they have already said they’re happy with the draft. Any big changes from you might require going back to the customer for a further round of edits. I’ll discuss this stage of the process during our scoping call.
I don’t offer case study design as a service. I’ll provide the words and design notes for your own designers or design team. I’m happy to converse with the designer as needed to work through any issues that arise.
Absolutely. The nature of case studies means there are times I have to wait for sign off or for a suitable date to conduct the interview. These breaks allow me to work on other projects or on other case studies if you order more than one.
In some cases, ordering multiple case studies at once allows me to offer a discount on the total cost.
Read more: case study blogs
- You’re making one of the most basic B2B case study mistakes: you’re not the protagonist
- Case study writing needs more empathy and fewer bullet points
- Accelerating the sales cycle to maximise case study ROI
- Why your B2B case study strategy fails to close sales
Let’s chat about your case studies
Complete the form and tell me a little about what you’re looking for.
